NEW YORK — During his three-year NBA sabbatical, Phil Jackson wrote another book, watched a lot of basketball and mastered a new form of communication: the tweet.
"11 champ;ipnsikp[ ringhs," Jackson, um, stated on March 27, 2013, in his Twitter debut.
The garbled greeting was a marketing ploy for Jackson's book, "Eleven Rings: The Soul of Success," but he has come a long way since, deftly using Twitter to pontificate, philosophize and tweak.
Now settled into his latest venture—the quixotic attempt to breathe life into the New York Knicks—Jackson uses the platform to send subtle messages on the state of his team.
On Tuesday, he retweeted a historic photo showing four brothers—"Giants. All over 7 feet tall"—then quipped, "Where are these guys when you really need them?"While he was at it, Jackson might as well have tweeted out photos of Michael Jordan, Scottie Pippen, Shaquille O'Neal, Kobe Bryant, Pau Gasol, Lamar Odom, Robert Horry, Ron Harper and every other disciple he ever coached in Los Angeles and Chicago.
At this point, even a 53-year-old Dennis Rodman would be an upgrade for a Knicks roster that is lacking both skill and acumen.
The Knicks are 5-23, the worst start in franchise history, triggering the usual hysteria and Gotham blame games. It's the triangle offense! (Too complicated! Outdated!). It's coach Derek Fisher! (Too calm! Overmatched!) It's Jackson! (Too Zen!)
There are clear growing pains in the first year of the Jackson era, both with the system and the rookie coach, but the Knicks' greatest problem is so much more basic and yet criminally underplayed: It's the talent, stupid.
Source http://bleacherreport.com/articles/2305037-knicks-need-only-look-in-the-mirror-to-see-reasons-behind-their-demise
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