WWE Again Announces Plans to Launch the WWE Network in UK and Ireland

On January 4, WWE announced on its website that the WWE Network would be available in the United Kingdom and Ireland starting January 19. The website includes a video message from an excited Vince McMahon.U.K. fans remain cautiously optimistic that the WWE really will begin offering the over-the-top service this time. It's been a series of false starts, with the most recent misstep just two months ago.

The WWE had originally announced that the U.K. launch date would be November 3 as part of the #FreeFreeFree November campaign. However, things fell apart mere minutes before the launch date.It was an embarrassing situation for the WWE. Furthermore, the move was quite ill-timed since it coincided with the WWE's fall tour of the United Kingdom.

According to Variety, the delay in launching the WWE Network in November stemmed from an issue with the existing Sky Sports contract. In January 2014, WWE announced a new five-year deal with BSkyB for its television programming (Raw, SmackDown, Main Event) and pay-per-views. BSkyB would begin to offer the PPVs for ordering on its Sky Sports Box Office channel.

Offering the live "pay-per-view" content on the over-the-top WWE Network represents natural competition for any satellite and cable operators selling the same content. That's especially true when there is a price difference between the offerings.

WWE is delicately tweaking the pricing structure of the WWE Network in the United Kingdom and Ireland. The announced monthly price for the WWE Network in the United Kingdom will be £9.99 and €12.99 in Ireland (both equal about $15 in the U.S.). It's a smart strategy by the WWE since the company can continue to promote the U.K. version of the WWE Network as "9.99" while effectively implementing a 50 percent price increase over the domestic pricing.

This pricing represents an interesting departure from previous strategy. Elsewhere in the world, the WWE Network costs $9.99 in U.S. dollars. Meanwhile, Sky Sports Office is retailing WWE PPVs in 2015 at £19.95 in the United Kingdom and €24.95 in Ireland (about $30 U.S. dollars).


Source http://bleacherreport.com/articles/2319610-wwe-again-announces-plans-to-launch-the-wwe-network-in-uk-ireland