Paul Heyman will be leading his monster Brock Lesnar to a third and perhaps final showdown against John Cena at WWE's Royal Rumble event on Sunday, January 25. The man known as The Beast Incarnate will be defending his WWE World Heavyweight Championship against Cena in a match that will surely deliver on every level.
But for many fans, the announcement of the title match was a bit anticlimactic. After all, Lesnar has not been seen on WWE programming in nearly four months and in all that time, fans have grown accustomed to life without him and his championship. In order to sell this bout and to convince the fans it's worth their time, Heyman needs to be used more on TV leading up the Rumble.
When Lesnar first went over on Cena back at SummerSlam, it could very well be that no one really understood what would come later. The Beast was so amazingly dominant in that match, so primed and ready for Cena that the man just did not stand a chance.
Cena barely got out of the gate before being physically decimated.
Nothing that Cena did was effective. His offense was very minimal and in many ways, he looked more like an underneath talent in a squash match than he did the face of the company. Lesnar came in, destroyed the champ and took his belt.For Cena's critics, the loss was a long time coming. The audience has witnessed Cena overcome every obstacle for over 10 years and no matter how much he was beaten down, he always came back. Cena had too much heart and WWE was making too much money off him for the outcome to ever be any different.
But although the company had a proven moneymaker in Cena, fans were more than a little sick of the trend.
The infamous argument against Cena's stale character is one that is familiar to many. Cena is the good guy, the all-American boy that did good and would always do the right thing. He's honest, he's trustworthy and despite whoever tried to bring him down, he always bounced back.
And many fans hate him for it.
So when Lesnar came in like a rampaging animal and annihilated Cena at SummerSlam, it was a welcome change of pace. Finally, there was a heady dose of realism. Finally there was a moment in time when Cena was not invincible. Finally, he looked human.
Even though Lesnar was close to losing the belt to Cena at Night of Champions, the truth is that his win basically solidified the point that the company was on a different path. Cena's number was not being called; there would be no championship right now.
And his critics loved every minute of it.
But four months later and Lesnar is just now showing his face on WWE programming again. The man wearing the most prestigious championship in the industry has been missing in action for quite some time and any momentum he had as the new titleholder over Cena is practically gone.That is why Heyman is needed so desperately right now. Fans may have gotten their wish when The Beast left Cena for dead four months ago but when Lesnar left TV, so too did his advocate. Heyman is regarded by many as one of the top mic workers of all time and it was his promos that did so much to benefit Lesnar in the first place.
Heyman is magic on the mic and he always has been. Every time he opens his mouth, he takes fans on a journey and despite how much he's hated by some, there can be no denying that he deserves respect for his work.
Heyman just gets it. He understands how the business works, he recognizes how important his role is and he plays his role like no one else. When Heyman speaks, fans listen and there can be no greater compliment than that.
But for the bad blood that is likely simmering among some of the WWE faithful when it comes to Lesnar, it will take all of Heyman's skills to really sell this match. Heyman must be on his game and he must do everything in his power to make the crowd care about this match and become emotionally invested in the outcome.
More importantly, he must make fans want to pay to see it. And that could prove to be a little bit tougher.
The reason for that is due to the fact that many avenues have already been explored in this rivalry. Fans have seen Lesnar come storming back to the company, only to be defeated by Cena at Extreme Rules back in 2012. They saw Lesnar come back against Cena two years later and totally crush him at SummerSlam. Then they saw Seth Rollins interfere at Night of Champions and ruin the ending.
Now Lesnar and Cena are meeting for a fourth time and many are likely wondering what the point is.
The only way to sell this storyline is through Heyman. Heyman will be the catalyst for fan interest this time around and for anyone on the fence about the match, he could very well change their minds. That is how good he is and much work he's capable of when given the right spots to shine.
But with just over a month to get ready, Heyman has a lot of work to do. And that means he must be on TV more regularly leading up the Rumble. Fans need to be convinced this main event is worth the price of admission and the company needs Heyman to be on point every time he speaks.
Of course, that is what Heyman does best. If anyone can accomplish this, it's him. WWE needs Heyman right now and the fact is they need him when it's over. He's too good and he's too entertaining to be kept on the shelf anymore.
Source http://bleacherreport.com/articles/2302579-wwe-needs-paul-heyman-more-regularly-on-tv-leading-up-to-royal-rumble
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